Wallpapers and image posts were created for Nike Basketball's Twitter account as part of a reactive campaign for the NBA Playoffs.
![](https://cdn.myportfolio.com/2824fd9b3efeed2af718499711576452/98647b09c9f7d85539002dde_rw_3840.jpg?h=89f16a83a06daf67b98faca7bd02d552)
CURRENT MOOD iPhone wallpapers released for the NBA Conference Finals match-ups
![](https://cdn.myportfolio.com/2824fd9b3efeed2af718499711576452/c3e9e5e100c2fe46f9b1f608_rw_3840.jpg?h=27fe9a6bd7d5c282b3e14b891691e01c)
Nike partnered with Jordan Brand's digital team to create pairs of reactive Twitter posts when the OKC Thunder won games during the Playoffs.
![](https://cdn.myportfolio.com/2824fd9b3efeed2af718499711576452/54297d3a9528904dbd26c052_rw_1200.jpg?h=7d2129225c07cee63da125d9330eeb41)
Cavaliers vs. Warriors NBA Finals match-up
![](https://cdn.myportfolio.com/2824fd9b3efeed2af718499711576452/4e4dc3ec6cf9aa78af379767_rw_1200.jpg?h=dff8282985886593d8d1b2febb9780e5)
Photography aimed to be emotive and compelling, Photo treatments added grit and a dramatic element to in-game moments.
![](https://cdn.myportfolio.com/2824fd9b3efeed2af718499711576452/2078f6e496bbf1ea164f2e03_rw_1200.jpg?h=b4260a703ce387f37941fc1eb706a1dd)
LeBron vs. Kobe final game