HORROR FLICK
The LeBron XIII ‘Horror Flick’ is inspired by LeBron’s love of scary movies.
Instagram Triptych for @NikeBasketball. The middle post was to be a video asset that showcased a blooming blood rorschach-type effect, representing horror movies as well as the blood LeBron bleeds for his city.
Alternative video asset proposal
SPACE RACE
Ohio is known for it’s famous astronauts.
The wormhole in this visual, symbolizing the unknown, nods to LeBron as he leads his team to a place no Cav has gone before: The champions podium.
The wormhole in this visual, symbolizing the unknown, nods to LeBron as he leads his team to a place no Cav has gone before: The champions podium.
POT O' GOLD
Gold is the color of champions.
The maze, representing the challenges and tests LeBron has faced throughout his life,
communicates the idea that nobody gave him his success. He worked for it.
LeBron XIII product photography and layout