A rebranding project, Save Savvi was created in line with the company’s ambition to become a major player in the financial comparison site market. Keeping the brand name unchanged, we focused on crafting the brand identity to be as modern, accessible and friendly as possible to price & time sensitive web consumers. We then implemented the resulting brand identity across both static and animated offline and online assets.
I served as an art director on this project, helping create the wordmark and setting the color palette as well as guiding the feel of the web design.
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